MURAL ANALYTICS
Mural Analytics, Marketing Tools, and Plaque Management
INSIGHTS INTO EVERY ASPECT OF YOUR GALLERY
Simply put there’s no greater tool at conveying the social and economic impact murals bring your community than data. We’ve included all the essential tools you’ll need measuring your gallery’s performance.
- Live statistics on popular murals in your gallery
- Gallery usage shown over time
- Insights and tools that inform your marketing platforms
- Immediately control the digital experience of any smart plaque
WHAT'S INSIDE PIXELSTIX MURAL ANALYTICS?
In case the term ‘Analytics’ is new to you – it’s really just a fancy word for Data. What do we mean by data? When people interact with your mural’s smart plaques , use the PixelStix app to view or learn about your murals – we store all of the valuable information and display it here for you in the Mural Analytics.
TIMEFRAME BUTTONS
The buttons along the very top of the Admin Portal allow you to set a timeframe, e.g. Today, Yesterday, This Month, Lifetime, etc for any of the analytics.
GALLERY PERFORMANCE TILES
- All Views is the total amount of views of your gallery
- Remote Views is the number of views to your gallery that were *not* close to a mural
- Local Views is the number of views to your gallery that were close to a mural
- Visitors / Visits is the number of unique visitors and unique visits to your gallery, (1 person may visit your gallery multiple times)
- 10d Trend is an indicator that your gallery is being views more or less than it was previously, note: 10d does not regard timeframe
ANALYTICS SCREENS
ALL VIEWS - TOP 50
A stacked comparison of the top 50 murals in your gallery. The blue portion of each bar shows the Remote+Local views of a particular mural. The green portion shows just the Local Views for a particular mural.
ALL VIEWS OVER TIME
This analytics view of your gallery shows the performance of the entire gallery, rather than individual murals as a progression of days.
VIEWS REPORT
Viewership to your gallery is broken down in a variety of ways. Here you can see how many people are physically scanning your plaques as well as a detailed list of what each Visitor to your gallery viewed and when.
LOCAL VIEWS MAP
Local Views of murals in your gallery are depicted on a geographic map as circles. The diameter of each circle correlates to the amount of Local Views each mural has had. This is used to identify 'clusters' of popular murals in your gallery.
ADMIN SCREENS
MANAGE SMART PLAQUES
Manage all attributes of a smart plaque including the URL is points to, it's lat/lon coordinates and the alias used to describe the mural throughout the Admin Portal.
MANAGE NEW GALLERIES
Add new Galleries and specify which plaques makeup that gallery. Galleries are immediately visible to users of the PixelStix app and any other instance of PixelStix Maps on the internet.
SMART PLAQUE
INDIVIDUAL PLAQUES
$60
- 6" x 4.75" acrylic all-weather plaque
- Your gallery logo and artist info
- Equipped with QR and NFC technology
- Interactive with all mobile phones
- Location visible in PixelStix Maps
- Exterior adhesive for easy mounting
- Free monthly analytics via email
- Enterprise services available upon request
MURAL ANALYTICS
MONTHLY ACCESS
$50
- View detailed usage of murals in your gallery
- Learn how your audience is using your gallery
- Monitor the impact of activation campaigns
- Measure the impact of social media marketing
- Control the location of plaques in PixelStix Maps
- Change Smart Plaque URLs remotely
- Add new galleries directly into PixelStix Maps
- Applies to all murals in your gallery